Late C1 Corvette Marketing
Competing with the imports has been a constant theme for Corvette marketing starting with the early C1 models. Efforts in that direction have been a constant throughout the life of the Corvette and can be seen recently.
Here is a series of three ads featuring high end gatherings at which the Corvette fits in nicely. This ad is in front of the British Colonial House, Nassau a five star luxury hotel in the Bahamas. It first opened in 1901, and, after a fire, reopened in 1924.
This iteration of the "Corvette Does America Proud" campaign is in front of the Palm Springs Racquet CLub which opened in 1934 and was a celebrity hangout for many years. It declined in the 1970s and was destroyed in a fire in 2014.
The third in the series, which promoted the 1958 Corvette that featured a new body style, was set in the Pebble Beach Concours d'Elegance.
This brochure mailer for the 1958 features a (former) local landmark, the Northridge, CA train station. The site is now occupied by a lumber yard.
"What Makes You Think It Burns Champagne?"
A constant theme for Corvette ads. The message was that Corvette ownership was a ticket to the good life. And it goes fast!