Corvette: Year By Year

    

About The Corvette

    

Corvette Specs

    

Late C1 Corvette Marketing

Late C1 Corvette Marketing

Competing with the imports has been a constant theme for Corvette marketing starting with the early C1 models. Efforts in that direction have been a constant throughout the life of the Corvette and can be seen recently.


1958 Corvette, British Colonial House, Nassau Ad

1958 Corvette, British Colonial House, Nassau Ad

Close1958 Corvette, British Colonial House, Nassau Ad
1958 Corvette, British Colonial House, Nassau Ad

Here is a series of three ads featuring high end gatherings at which the Corvette fits in nicely. This ad is in front of the British Colonial House, Nassau a five star luxury hotel in the Bahamas. It first opened in 1901, and, after a fire, reopened in 1924.

1958 Corvette, Racquet Club Ad

1958 Corvette, Racquet Club Ad

Close1958 Corvette, Racquet Club Ad
1958 Corvette, Racquet Club Ad

This iteration of the "Corvette Does America Proud" campaign is in front of the Palm Springs Racquet CLub which opened in 1934 and was a celebrity hangout for many years. It declined in the 1970s and was destroyed in a fire in 2014.


1958 Corvette, Pebble Beach Ad

1958 Corvette, Pebble Beach Ad

Close1958 Corvette, Pebble Beach Ad
1958 Corvette, Pebble Beach Ad

The third in the series, which promoted the 1958 Corvette that featured a new body style, was set in the Pebble Beach Concours d'Elegance.

1958 Corvette, Northridge CA Train Station

1958 Corvette, Northridge CA Train Station

Close1958 Corvette, Northridge CA Train Station
1958 Corvette, Northridge CA Train Station

This brochure mailer for the 1958 features a (former) local landmark, the Northridge, CA train station. The site is now occupied by a lumber yard.

1959 Corvette Burns Champagne? Ad

1959 Corvette Burns Champagne? Ad

Close1959 Corvette Burns Champagne? Ad
1959 Corvette Burns Champagne? Ad

"What Makes You Think It Burns Champagne?"
A constant theme for Corvette ads. The message was that Corvette ownership was a ticket to the good life. And it goes fast!